Rocket Software & ASG Technologies Merger

Rocket Software acquired ASG Technologies. During the process of merging the 2 websites, the Rocket Software website was revamped with a new user experience and UI redesign.
01

Problem Statement

ASG Technologies products needed to be merged to Rocket Software website and to create new Google Ads campaigns. Rocket Software also needed its website to be restructured to provide a better user experience and cleaner interface design. 

02

Solution

We worked with an external agency to research and brainstorm solutions on how to best restructure the Rocket Software website.
03

Competitive Analysis

I conducted a competitive analysis of existing products to ensure that we were targeting the right keywords for each product for organic search. 

Strengths

  • I had recently conducted competitor analysis and collaborated with product marketing managers to assigned primary keywords to ASG Technologies products
  • We were able to gain an edge of competitors’ shortcomings

Weaknesses

  • Rocket Software had a larger list of products to review and assign primary keyword
  • Some products had confusing terminology that needed to be updated
04

Search Engine Optimization

I developed an organic search strategy by creating content creation briefs with primary & supporting keyword(s) focus to effectively guide content writers to write SEO optimized content to help grow organic traffic

05

Google Ads

I reviewed and optimized Rocket Software’s Google Ads campaigns and added new product campaigns after the merger. I aimed to increase conversion rate and reduce average cost-per-click.

06

Analytics Reporting

I created custom dashboards to review Google Ads & Google Analytics. To ensure that during presentation the data is understood, I focused on delivering easily digestible information, not just showing numbers on a chart.

NOTE: The above image a visual of the Google Ads dashboard that I created. The data is Google’s sample data.