Resume

Digital Marketing Manager

Rocket Software Aug 2021 – Present

• Leading SEO efforts to support lead generation and organic ranking
• Working with product marketing managers to develop a cohesive keyword strategy and implement a clear content strategy process
• Creating content creation briefs with primary & supporting keyword(s) focus to help guide the content writers
• Managing global SEM (Google Ads) initiatives and campaigns
• Collaborating with creative team on digital design
• Setting goals and KPIs, measuring and reporting on performance of all digital marketing goals and KPIs with use of Adobe Analytics and Google Analytics

Web Marketing Manager

ASG Technologies Feb 2020 – Jul 2021

• Designed and developed product pages ensuring ADA compliance
• Implemented schema markup to help search engines crawl the website better and as a SEO advantage for potential rich snippet features
• Developed an organic search strategy to help grow organic site visitors by 13% year-over-year
• Implemented paid search (Google Ads)
• Maintained web budget aligned with overall business objectives
• A/B tested landing pages to determine best performing landing page based on metrics
• Reduced external vendor spending to handle web updates in-house
• Minified JS/CSS and optimized images for web to help increase site speed

SEO Strategist / Web Developer

Freelance Oct 2018 – Jan 2020

• Created user-friendly and visually appealing responsive websites
• Performed on-site and off-site SEO for clients as well as manage client WordPress websites
• Conducted SEO keyword research using Google trends to optimize content for search
• Analyzed keywords with Google Search Console
• Performed page speed optimization for client websites
• Provided clients guidance and support regarding their website needs
• Explained and implement UX solutions to solve client needs

Cx Interaction Designer II

Wells Fargo Apr 2018 – Sept 2018

• Developed and structured feature-rich websites, with scroll based animation while adhering to company guidelines
• Assisted creative team in decision making process for ADA compliance of color uses and graphics animation control
• Collaborated with creative team to deliver efficient web solution websites and landing pages
• Created brand approved WordPress themes
• Optimized On-Page SEO with schema markup and used Google’s Rich Results Tester for validation

CX Interaction Designer

Wells Fargo Jan 2017 – Mar 2018

• Provided user centered solutions such as wireframes, visual mockups, prototypes, templates and sitemaps
• Developed and oversaw the implementation of customer experience for web-based solutions
• Wrote well designed, testable, efficient code
• Created microsites with HTML, CSS, JavaScript, and PHP
• Gathered and refined specifications and project requirements
• Ensured technical feasibility of UI/UX designs, adhering to Web Governance and ADA standards
• Worked closely with digital designers to match visual design intent

E-Business Consultant

Wells Fargo Mar 2016 – Dec 2016

• Created and developed wireframe concepts. Utilized brand approved templates to publish emails and landing page layouts
• Executed SharePoint site development for email and campaign marketing activities
• Provided feedback to enhance user experience
• Hand coded emails, landing pages, and microsites in Eloqua with HTML5 and CSS3, JavaScript
• Developed banner ads with HTML, CSS, and JavaScript based on Photoshop mockups
• Designed, cropped, and optimized banners or photos for templates

Web Developer

Air Charter International Aug 2014 – Dec 2015

• Developed site content and graphics by coordinating with copywriters and graphic designers
• Assisted with designing icons, banners, infographic visuals, etc.
• Prepared site by installing and configuring WordPress
• Developed responsive pages for use in the WordPress development environment
• Ensured proper setup of On-Page SEO optimization
• Kept current with latest Google trends and algorithm changes

Web Designer / Web Developer

RIT Center for Energy and Natural Resources Aug 2013 – Jun 2014

• Developed fully functional, cross browser compatible websites on Drupal platform
• Planned site design by clarifying goals; designing functionality
• Worked with the most recent version of Drupal and external plug-ins available for Drupal
• Protected site by designing and installing security precautions